BigContacts Product News

Just Released: CRM book for Small Business

 

Bob Walton – our Founder and CEO, has just completed a book titled “BIG Contacts – How small business can harness the power of technology to attract and retain more customers”. 

This book gives you the tools and techniques that will help you easily identify and evaluate how you manage each phase of the customer lifecycle. It then shares how to maximize results in each phase; finding the right prospects, converting more of them to customers, and keeping them for life.

Without customers, a business has nothing – regardless of how good the product or service may be.  For your business to thrive over the long-term, you need to pay close attention to your biggest asset – your customers.  The sobering reality is that the typical business will lose half of its customer base every five years. 

CRM software is one of the best tools for strengthening your customer relationships and can transform your business. BIG Contacts gives you what you need to confidently research, review, and choose the CRM software that is right for their business. Learn to identify the features you need, the questions to ask, and the steps to take for success.

In this book, Bob uses his 20 years of business experience to help you better evaluate how you are managing the customer lifecycle today and then shows you how you can leverage CRM technology to get a handle on the entire customer experience.