BigContacts Product News

Personalize your Automated Emails with Custom Fields

  

 Email Article  

Tweet  

  

  

  

 delicious  

  

  

As many of you may already know, BigContacts offers a free email drip marketing module that allows you to automate email campaigns in your business. We call this free module our "Autopilot" module.  You can easily set up a campaign, and "Autopilot" works automatically in the background sending out targeted emails at specific intervals and assigning tasks to specific people on your team as well.

"Autopilot" is like having a virtual assistant that works for free - helping you to deliver a automated messages to specific groups of your clients and prospects. This module allows you to queue up specific email drip marketing campaigns in one of two ways:

1. You can associate specific clients or prospects with an "Autopilot campaign" and the system will automatically start a clock to begin delivering your targeted message through a  series of emails to the contacts that you have identified. Along the way, tasks can also be generated to remind someone on your team to follow up on this message that you are delivering to them, etc.
2. You can initiate an "Autopilot" drip marketing campaign if you use our webforms feature to collect leads from your website.  Our webforms function will not only load the contact information into your BigContacts account for you, but it can also be set up to automatically start a drip marketing campaign for this prospect.

In addition to these drip marketing campaigns running automatically in the background, our system will capture and store a record of each email that has been sent to this contact directly in the "email correspondence" folder for each contact.  Having this information at your fingertips gives you a very clear record of the message that has been communicated to that client of prospect the next time they call or you try and reach out to them.

So what's New?

If you already use this free service through BigContacts you may be asking yourself at this point "so what's new"?

We have just released custom fields for Autopilot! 

One of the biggest challenges with automated drip marketing emails is to deliver a message without looking too canned.  How many times have you received an email from a company and knew it was just a canned and impersonal message.  Automation can be great, but is only truly effective if it still allows you to deliver custom messages to your audience.

BigContacts gives you the ability to create and populate all sorts of custom fields for each contact.  Now you can embed these custom fields into your "Autopilot email templates to deliver very specific content to your contacts - all the while not lifting a finger to actually send the email! Now that's how automation is supposed to work!

Let's say, for example, you have a webform on your website that allows prospects to request information on different product lines that you carry.  The prospect comes to your site, fills out a form to request information on a certain product line. Let's say you want to have the system (BigContacts Autopilot) send them an automated email to thank them for their interest and to let them know that you will be sending them a brochure on the {{product}} (fill in the blank here) that they just requested info for. 

All of this can now be done using BigContacts Autopilot - your free virtual assistant that works 24/7 and never calls in sick!

Maybe you have gone beyond mailing things and want to have the system not only deliver a reply but to also deliver and unfold an entire campaign of information centered around that specific product, you can now do this with this great tool.

To learn more about how to use this great tool in BigContacts, feel free to start a live chat (Monday - Friday 8am-5pm EST)

Please feel free to submit a support ticket or join us for a live chat should you have any questions as you work with this new module.