Posted by Bob Walton on Wed, Jun 10, 2009 @ 07:29 AM
Big Contacts has partnered with Vertical Response to give our clients the simplest way to build, target, send and track email marketing, newsletters, online surveys and direct mail postcards.
We have harnessed all of this great functionality within our application to allow you to:
- Easily identify and filter targeted lists of your clients and/or prospects
- Automatically upload these targeted lists into the marketing module
- Quickly launch an email, newsletter, online survey or postcard campaign
- Effortlessly track and monitor the results of your campaigns.
Our system will automatically note the contact record of each and every client or prospect that has participated in a given marketing campaign. You will always know what and when you reached out to these contacts anytime you’re in their contact record.
Email Marketing
Email marketing is a fast, inexpensive and innovative way to communicate with your clients and prospects. Big Contacts enables you to easily perform your own permission-based email marketing with a solution that requires no software purchases, technical knowledge or hardware investments.
Our easy-to-use solution is accessible through any popular web browser. Create a professional email campaign and get performance statistics in real-time. Big Contacts also processes your bounces and unsubscribes automatically - helping to keep your database clean. Big Contacts puts the power back in the hands of marketers and takes the burden off your IT department.
Best of all, the price is right. You pay only for email addresses mailed — and our technical support and training is included in the cost! Choose to pay as you go by campaign or purchase email “credits” in bulk for greater savings.
Create Emails in Minutes!
Big Contacts’ email creation tool is so user-friendly, even people without technical experience can create HTML email campaigns with ease. Just select from our extensive collection of templates, upload your graphics, and you’re on your way to creating a professional graphical email! You can even match your border color to your logo for a more branded approach. After you’ve created your email use our Forward to a Friend feature, so when your clients forward your email on, the new recipient will have the opportunity to join your list.
Anti-Spam Compliant
Big Contacts is compliant with the Can-Spam Law. We adhere to and enforce a strict permission-based marketing policy.
No email sent from our system may contain deceptive subject lines or “from” labels. We also automatically hard-code unsubscribe instructions in every email sent from Big Contacts. When someone does unsubscribe from your list, we ensure that they never receive emails in the future sent from your account.
Data Hygiene
When uploading your mailing lists into Big Contacts, your data will be run through our special hygiene process. Big Contacts de-duplicates the entire list so you never email someone twice during the same campaign. We will also provide a list of any improperly formatted addresses so you can correct those records and append them to your lists.
Data Protection
Your lists are protected with a double line of defense. First, our physical database servers are locked in a secure facility and are monitored 24 hours a day, 365 days a year. Secondly, all Big Contacts servers are protected by secure firewall systems from the industry leader, Cisco Systems™.
Collect Visitor Information
Create your own free opt-in web form which allows visitors to sign-up and join your newsletter list. Capture details such as name, email address, city, state and zip code. You can even customize fields of additional information to fit your specific business needs. The result: you can target your email campaigns more effectively and build stronger relationships.
Delivery and Reporting
Email Delivery
The successful delivery of your emails into your recipient’s inboxes is the main objective of Big Contacts’s Deliverability Team. We have established relationships (“white-listings”) with the major ISPs allowing emails sent from our servers to be recognized and not mistaken for SPAM. Big Contacts enforces a SPAM-Free environment and all client accounts are monitored for abuse and complaint totals. In addition, all email campaigns deployed from our system are screened by our Approval Team to ensure that no
SPAM-related emails can be launched.
As an active member of the Email Service Provider Coalition, Big Contacts supports and enforces Federal legislation aimed at stopping SPAM. Our staff is extremely knowledgeable on the legal issues related to email marketing and we help to educate our clients on the industry standard “best practices.”
Live Reporting
You can view all statistics associated with your campaigns, right from your browser. Find out how many messages were sent, or how many people are opening the HTML email. Monitor unsubscribes and bounces, and track click-through rates. Big Contacts even allows you to view “who” clicked on a link and “who” opened your email. You can then download this data for future marketing opportunities. It’s easy to calculate your ROI on every campaign.
Support
Technical support is included with every mailing. Our Customer Relations experts will handle all support-related calls, emails, and live chats in 24 hours or less.
Creating and Mailing Postcards Has Never Been Easier!
Big Contacts Postcard is a powerful tool that enables you to effectively communicate with your customers and prospects by taking the hassle out of the direct mail process!
Big Contacts Postcard requires absolutely NO technical experience and the intuitive interface guides you through the creation and mailing of a postcard campaign. To begin, simply select a picture from our extensive image library or upload one of your own. Then click your mouse on any section of the image to add your copy. You can even position the text by “dragging and dropping” across the card. It’s that easy!
The result? A professional high-quality postcard with your messaging on the front and the back. Big Contacts then prints and mails your postcards so they reach your recipients quickly.
Big Contacts remains affordable and easy-to-use whether you are mailing 10 postcards or 10,000.
Photo Library
Over 800,000 professional quality, high-resolution images are available to choose from within Big Contacts. Just scan our library for the image you need in the category you desire.
Create Postcards in Minutes
Need to send a mailing in a hurry - with no hassle? Do it all online with just a few clicks of your mouse. After choosing your high-resolution image or uploading your own, you can customize the postcard design to suit your needs.
You can invert the image or rotate it to find the exact look you require. If your image isn’t the right size for the postcard, Big Contacts automatically resizes the graphic for you. If you’d like to add copy to the image, simply click your mouse on the section of the image and start typing! You can even choose a specific font, size and color for the text you are adding.
Hassle-free!
No more going back and forth to your printer with proofs. Big Contacts provides a PDF of your postcard so you can see what it will look like before it’s mailed. Have a tight schedule or an impending deadline? No problem - we’ll take your finished postcard, attach your lists and mail them within a week.
High-Quality
Your postcards will be printed on high quality, 12 point card stock with UV coating. Your cards are printed with a full bleed so the artwork will extend all the way to the postcard edge, resulting in a professional look.
Upload and Manage Lists
You don’t need to change the way you manage and store your customer and prospect information when using Big Contacts Postcard. Whether your list is in Excel™, MS Outlook™, ACT!™, Palm™ or any other text-based format, Big Contacts’s simple-to-use List Upload tool helps get your lists uploaded quickly into your account. Big Contacts will also scan your uploaded list to ensure it has proper addresses and zip codes.
Advanced Data Segmentation
Our advanced query tool, Big Contacts Select, is our proprietary data segmentation system. Big Contacts Select enables you to run counts and create new lists based on specific criteria that you choose. You can now send more targeted postcards based on demographic information, purchase history and even behavioral trends.
Support
Big Contacts support is included with every mailing. Our Customer Relations experts will handle all support-related calls and emails in 24 hours or less.