Author Bio

 

Bob Walton is the founder and CEO of BigContacts, a web based CRM software application designed for small business.  Bob and his company have worked with thousands of small businesses to help them successfully implement CRM software – enabling them to convert more prospects to customers and to keep more of the customers they already have.

Bob uses his 20 years of business experience to help small businesses better evaluate how they are managing the customer lifecycle today and then shows them how they can leverage CRM technology to get a handle on the entire customer experience.

Prior to founding BigContacts in 2006, Bob spent 14 years in the financial services industry.  During that time, he grew from a one-man operation to a team of over fifteen; managing several hundred million in assets for over a thousand affluent customers.

With a large team and customers that demanded close attention to every detail, Bob grew very frustrated with the software he and his team used to manage their customer relationships. Bob had tried a few of the major CRM programs and they were cumbersome to use and were not developed from the end-user perspective.

In 2005, he got together with a software developer to discuss building an application designed from the ground up from a real user’s perspective.  The goal was to build a system that was custom-made to address the needs of a small business – his.

The system needed to be easy to use to ensure quick adoption and consistent use by all members on the team.  It also needed to be robust in its capacity to handle the demands of a large customer base.

After several months, a few thousand man hours, and the help of several developers, the team had their own system.  The program worked out so well for the team that Bob decided other small businesses needed to know about this great tool.  In 2006, BigContacts was born.